A competitor analysis showed that similar city search webpages used easy to navigate search features, large photos, and clear fonts in their design; the newly designed site incorporates these elements along with a rating system for users. During the user testing sessions after design iternations were made, users completed red routes more quickly. Overall reported satisfaction with the site increased. The new design is more accessible and easier to navigate for visitors to the city.
Key Tools and Deliverables
view the low fidelity prototype HERE
view the high fidelity prototype HERE
Challenges & Iterations
The new prototype was designed without full consideration regarding whether the third party API could be implemented as desired. Therefore, some of the elements users liked may not be translatable to a a coded prototype. Once a coded protype is attempted, it may be necessary to re-iterate on how the 3rd party API’s are used. This may call for a change in webpage design, which would again need to be tested with users.