User Experience Gems – Airbnb
Great design of the week: Airbnb
Why this design works:
- Good use of Hick’s law — the site makes choice easier for users and keeps it simple with an uncluttered, clear landing page. The box on the left-hand side has only four search options, and the navbar at the top right has only five options to choose from–a contrast from other travel sites.
- rating system — helps users easily identify popularity of a site.
- singular call to action — the “search” button continues with you as you scroll the page, remaining the main call to action as you scroll down to view the well grouped micro-sections for travel options.
- Clear, simple font — CIRCULAR