User Experience Gems – Airbnb

User Experience Gems – Airbnb

Great design of the week: Airbnb

www.airbnb.com

Why this design works:

  • Good use of Hick’s law — the site makes choice easier for users and keeps it simple with an uncluttered, clear landing page. The box on the left-hand side has only four search options, and the navbar at the top right has only five options to choose from–a contrast from other travel sites.
  • rating system — helps users easily identify popularity of a site.
  • singular call to action — the “search” button continues with you as you scroll  the page, remaining the main call to action as you scroll down to view the well grouped micro-sections for travel options.
  • Clear, simple font — CIRCULAR

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